Firstly, one of the main things that you can expect with such an agency is an exceptional standard of marketing services when it comes to selling a property. As they are dealing with a specific sector of the housing market with a very particular clientele, it is necessary to follow certain steps to ensure success.
This can include employing a specialist team who will work to design and execute marketing materials to an exceptionally high standard. As a brochure or profile of your property will need to be of the highest quality possible in order to attract buyers, a dedicated team in this department is often what a luxury agency will deliver.
In addition to this, you can expect your luxury real estate agent to also put great care into advertising your property in a number of the most prestigious publications. Rather than advertising in the same material as a ‘regular’ property on the market, luxury property that is being sold to a very specific sector of wealthy buyers needs to be marketed in a specific way.
This can also include direct marketing and outreach marketing which can lead to attracting more buyers for the property. Public relations also play a very important role, with the marketing team working to tailor their campaign in order to reach and impress a very exclusive set of individuals.
In addition to a dedicated marketing team, another thing that you can expect from such an agency is a personal agent for each property. Whereas standard agencies may be handling a number of properties at the same time, the professionals dealing with the upper end of the housing market will often assign one agent whose job it is to oversee all details concerning the property in question.
Furthermore, you will often find that this kind of agency will have a wider reach, including not only local and national markets but also the international market. This is especially true when dealing with luxury property havens such as cities like New York, Barcelona, London and Paris.
Rather than just marketing properties locally, the team at the agency will extend their marketing and promotional material to buyers elsewhere. This will improve the chances of selling a property rapidly and for a good price.
You can also expect that the professionals that you are working with have extensive experience in the particular field of luxury property. In fact, you should not expect anything less but complete expertise in the sector – this is true when you are buying or selling any property, but is even more so in the area of luxury property.
The reason for this is that it is a niche market, and buyers will be fewer and competition is fiercer. Your agency will need to be both experienced and knowledgeable about the market in order for you to sell your property rapidly or buy the property of your dreams.
These are just a few of the ways that a luxury real estate service can differ from a regular estate agency. From the high quality of marketing right through to the expertise and experience of the staff, service can be expected to be of exceptionally high quality in order to match the value of the property that you are buying or selling.